CONFERENCE PROGRAM

Professional Development

Sessions themed around hot topics ensure you’re ahead of the event and meeting curve.

How We Did It

Case studies giving you access to the ideas, the planning and the execution of killer special events and meetings.

YouSessions

Join these interactive roundtable discussions, moderated by industry experts handpicked by the editors of Best Events.

       

professional development

 

Social Media: Get It, Got it… Good
10:45-11:30 a.m.

It’s the hottest thing going on, yet many event pros have only scratched the surface. Get a handle on the many types of social media, and the many ways it can be applied to your events and meetings.

Speaker

Tatiana Byron President 4PM Events

The Green Scene: Improvements and Enhancements
11:45 a.m. – 12:30 p.m.

Eco-friendly isn’t just a trend; it’s becoming an event staple. Get a rundown of the latest green event trends, hear advice for greening your own programs and walk away with a hit list of eco-friendly tips.

Speaker

Danielle Venokur President dvGreen

What’s Next: 8 Trends to Bet On
1:45 – 2:30 p.m.

You can’t be ahead of the curve if you aren’t plugged into emerging trends. A rapid-release session offering up the eight trends you need to know about, embrace and leverage.

Speaker

Andre Shahrdar VP of Business Development Barkley Kalpak Associates

Attendee Marketing: Best Practices Packing ‘Em In
3:15 – 4:00 p.m.

Attendee marketing has evolved from a simple process to an art. Learn how to drive higher attendees at your events and meetings, find out what trends will affect your marketing and get a look at some killer examples.

Speaker

Liz Bigham SVP Director of Marketing Jack Morton Worldwide

 

how we did it

 

Museum of Modern Art: Thriving by Change
10:45-11:30 a.m.

Last year, even a lauded New York mainstay like MoMA knew the future would be nothing like the past. Hear the methods—and the results—by which an aggressive overhaul to Zanzo’s events, including the famous MoMA Party in the Garden, not only protected the event portfolio, but completely reinvented it. Lessons you’ll learn in your own event reinventions.

Speaker: Paola Zanzo, Associate Director of Special Programming and Event, MoMA

Memorial Sloan-Kettering: The Art of the Fundraiser
11:45 a.m. – 12:30 p.m.

Non-profit events are under fire to deliver donations, create an experience for benefactors, and in these times, do it all without looking too luxe. Learn the strategies that Schancupp and her team implemented to reduce costs while still retaining the tone of the experience which is paramount for patron loyalty.

Speaker

Jennifer Schancupp CMP, CSEP, Owner of Clockwork Events and Former Special Event Manager for The Society of Memorial Sloan-Kettering Cancer Center

Baron Capital: Customer is King
1:45 – 2:30 p.m.

These days, it takes moxie to stage a full-on shareholders event. But that’s exactly what Baron Capital did—inviting its entire customer base to New York for a day of education, conversations and fun. See how Baron'S revolutionary approach to customer events has generated stronger relationships and business results.

Speakers

	Patti Patel Marketing Director Baron Capital
	Jazmin Jourdain Baron Capital

Tight Budget + Creative Approach = Big Impact
3:15 – 4:00 p.m.

Companies still need events to launch products, motivate staff, increase awareness, and drive sales. Only now you’ve got less money to spend, and everyone’s got a close eye on results. Hear 3 case studies of experienced planners who dug deep to find creative approaches to their events to produce cost-effective results.

Speakers

	Howard Givner Founder Paint the Town Red
	Susan Mazo Vice President, Corporate Communications Warner Music Group
	Daniele Menache Managing Director, Global Head of Events AllianceBernstein
	Haley Schaefer Events, Sponsorships & Multimedia Manager Tribune Media Group

 

yousessions

 

Designing Events and Meetings: From Idea Through Breakdown
10:45-11:30 a.m.

Consistency is everything in the event world. Join a group of discussions focused on creating a consistent theme across your event programs, from collateral to environment to F&B and beyond.

Speaker

Christine Brower President & CEO C. Brower & Co. Creative Events

Venue Selection: Right Place, Right Time
11:45 a.m. – 12:30 p.m.

Where your event takes place is the foundation of the experience. Join a set of conversations centered around venue selection, from initial research to site surveys to negotiation tips and more.

Speakers

	Josh Gooch CEO Pogby
	Kerry Smith President & CEO Red 7 Media

Planner Productivity: Getting More Efficient… And Effective
1:45 – 2:30 p.m.

Last year changed the rules for planners, now forced to do much more with less resources. This set of discussions will focus on topics to help you get more efficient with your job, your team and your programs., solutions and technologies will create that absolutely stunning event atmosphere you crave.

Speaker

Jaclyn Bernstein President and Partner Empire Force Events